In collaboration with Tremaine Emory of Denim Tears and Converse, Hank and For Freedoms created a unique sneaker to encapsulate 2020’s historical perspective and action-oriented immediacy. The campaign included the Converse collaborative shoe alongside a poster campaign called “The Future Is Yours. Vote.” by ICNCLST focused on swing states intending to increase voting awareness and civic engagement in the Black creative community, and every other marginalized community pushed down by the ills of our current society.
In Emory’s words, “the plight of African-Americans has been the same since the first slave ship, the White Lion, came to Virginia in the year 1619,” he says. Despite the shift in the larger cultural conversation in the wake of Breonna Taylor and George Floyd’s deaths, the design - a version of the Pan-African flag - remains as powerful and relevant as ever. “The flag, the meaning, it doesn't mean more, and it doesn't mean less,” he explains. “It's always at its apex, the meaning of it. But I understand totally why it's become a beacon of light and banner of rebellion and resistance against the ills of the world.”